OUR STORY

Fathers admiring value over recognition ......  in todays society  the youth needs great male role models , fathers to the kids we create and leaders to lead the lost youth . Thru apparel we want to try to change the culture and make it cool to be fathers again , also make it cool for our male leaders to lead and get these mean streets back ..  Our meaningful name will hopefully reach millions and make a change daily ! Our colorful logo also brings awareness to every day illness we deal with in our community that we sometimes over look. 

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F - lupus , A - mentalillness ,V - breastcancer , O - antibullying , R - gunviolence