ABOUT US - OUR STORY

At F.A.V.O.R. (Fathers Admiring Value Over Recognition), we believe that true strength comes from stepping up, leading with purpose, and setting an example. In today’s society, our youth desperately need positive male role models — fathers who raise the children they create, and leaders who guide the lost.

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Through our apparel, we’re on a mission to shift the culture and make fatherhood and leadership something to be proud of again. We want it to be cool to be present, to lead, and to rebuild our communities by taking back our streets with love, discipline, and respect.

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Our name carries meaning that extends beyond fashion. Every design, every stitch, and every logo tells a story. The F.A.V.O.R. logo is more than just a symbol — it represents awareness for struggles that affect our communities daily:

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• F – Lupus Awareness (Purple)

• A – Mental Illness Awareness (Green)

• V – Breast Cancer Awareness (Pink)

• O – Anti-Bullying Awareness (Blue)

• R – Gun Violence Awareness (Orange)

 

By wearing F.A.V.O.R., you’re not just buying apparel — you’re joining a movement. A movement that represents resilience, fatherhood, leadership, and awareness.

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Our hope is that this meaningful name and mission will reach millions and spark daily change, one fit at a time.